Even if you measure responses to several alternatives simultaneously, you still are severely limited in what you can test compared with the experimental methods that we will discuss, and do not have information about why people are responding as they do. Anyone with a site that provides useful content and …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Company leaders expect advertising agencies to produce tangibleoutcomes. There are plenty of examples where a teen …

Here are a few tips for what to write and how to do it well. Due to the shroud of secrecy around PageRank, Moz's DA metric is widely considered to be one of the best third party tools for evaluating domain strength. Does the homepage feel trustworthy? One of the …

If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. For example, there are some factors that actually take help of SEO in the sense of selecting the right keywords, such …

So what it does it take to achieve a high ranking on Google? SEO work brings long-term value. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. You can have spammy links from the …

Focus your time and energy on big-picture items that influence your SEO. These begin with the all-important user experience, great quality content, and relevancy to your website. Of course, the mechanisms that tell search engines about your site are crucial; quality subject matter comes from the depth of your content …

E-commerce programs continue to grow. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. So if you're interested give our team a call today and …

SEO is partly about building appropriate content and partly about getting people to link to you. If content or comments made about the brand fit the search terms, then the quality of those interactions increases and various search engines assign greater credibility to the brand. Whether you just want to …

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will …

You could pay for ads – but is this really a viable (affordable) long-term solution? Every piece of information about a page can be turned into a long list of words. If we build links, if we make changes to our site, it typically is going to take weeks, months, even …

Learning search engine optimization can be overwhelming at first. There is a lot to wrap your mind around. But becoming proficient in SEO is definitely an achievable undertaking. SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO …

I think one of the great SEO myths is every site should have a blog. I have seen sites invest in filling passionless blogs with content to feed the SEO machine. A negative SEO strategy involves crawling a website. This “forceful” crawling of the website puts strain on the web …

By using Google Developers’ PageSpeed Tool, you can quickly and easily understand just how long it takes for your site to load as a whole as well as individual pages. Digital marketing professionals understand the importance of SEO and the need to implement a proper strategy. However, only defining what …

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. In fact …

If you have plans to be in business for more than five years, you need to invest in SEO. You likely won’t see an immediate impact, but it has the potential to be the best return on investment for your business. A business communicates to the potential customers through …

Good content will also naturally improve search rankings by attracting more backlinks and social shares. Did they leave right away and go back to Google to find another result? Already, more than half of Google searches come from mobile devices including smartphones and tablets. The most effective way of judging …

Many e-commerce webmasters hold the view that when they list a lot of items, everything will translate to higher traffic, better SEO ranking, and sales. However, this is never the case. Now that you understand that SEO can mean new business for your company and help old users find you …

Search engines also rate keywords in header tags more heavily. By including relevant terms in your header tags, you are also boosting your SEO ranking against those keywords. Old SEO practices meant a huge emphasis on keywords. Location is one of the most financially valuable metrics used in mobile advertising …

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

That means it's far more difficult for a site to move from 20 to 30 than from 80 to 90, mimicking . Wikipedia is one of the biggest and most authoritative websites on the internet. It’s a link building golden mine. Wikipedia articles show up for almost every term and …

Don’t be scared by the acronym SEO, it just allows sites like Google to read your website and rate you in terms of how relevant you are to the users search terms. What’s even better is that they can be a great way of attracting relevant traffic to …

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

If you’re not blessed with excellent writing skills, outsource this job to somebody who is. With 75 percent of companies currently increasing their content marketing budget, it’s apparent that content can no longer be treated as a part-time job. Outsourcing content creation to dedicated writers allows for consistent …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

The focus of many website owners has definitely gone social. I focus a lot on Social Media myself, but the reality is the social media craze has also left the SEO window wide open. High-quality content means faultless spelling. It’s true that people often misspell words they type into …

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Having a strong SEO campaign on your website is fundamental in making your business a …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. People like to seem smart and cool in front of others. Try to create content that makes …

You won’t know how well or poorly your mobile strategy is going if the numbers are mixed in with the results and analytics of the desktop strategy. Often, the best SEO strategy is to focus on long tail terms—search terms that are highly specific, relevant, and with strong …

Link building isn’t dead. Not by a long shot. The higher your site ranks in the search engines the more visitors you will get from them. Search engines focus on keywords: the words that people type into a seach engine when looking for something. Your aim is to make …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

To achieve and maintain good placements on result pages (SERPs) over the long term, you should follow the search engine’s guidelines and focus on your target visitors (this approach is called “White Hat SEO”). Google and other search engines very quickly identify non-permitted, manipulative techniques and your website could …

Successive Google algorithm updates have seen the nature of SEO change radically. Where once processes such as keyword stuffing – cramming words that are popular in Google searches into your website’s copy, whether they make sense or not – may have worked, now they can actually work against you. Assessing which …

Now's the time for any local business to raise its game. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. SEO is simply the process of …

Instead of looking for one-off guest blogging opportunities the entire time, look for opportunities that could win you regular contributions to a single blog or your own column. These links look very natural, you can get multiple high quality links a month, and if the blog has a decent audience …

Google scores ‘fresh content’ that’s updated regularly in a different way to a news article that doesn’t change. More and more, search engines have begun to incorporate social context into their search results. From its earliest days, Google's core search algorithm offered the most relevant and most organic …

It may not be a good idea to link to the website from footers or sidebars. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a …

Provide high-quality content on your pages, especially your homepage. This is the single most important thing to do. If your pages contain useful information, their content will attract many visitors and entice webmasters to link to your site. Information Architecture allows people and search engines to better understand the content …