Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites …

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. It 's a good idea …

Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. Broken links can signal to search engines that your site is poor quality and will frustrate users. In the past, standard SEO advice was to get as many links as …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game …

But it certainly can get as technical and detailed as you want to make it. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

Email further supplements an integrated program using various tactics. The internet has changed the ways individuals communicate and how the world conducts business. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high …

Over time, consumers obtain sufficient information to evaluate the product. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. We'd recommend you start by improving five key website components: Instead of focusing on keywords that get you more traffic, focus …

What does this mean for SEO? A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Now that you have a …

When you write content that gets your audience excited, you're more likely to accumulate social shares and links. But if you're after links, you need to create content for people who are actually able to give you links. To create an optimized web store, you need to have your basics …

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site …

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Google updates. Some of …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so …

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Interactive blogs permit visitors to make comments or …

When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of its links to the homepage. In essence, you get what you pay for. In fact, three out of four local results included websites who had "seo …

Without good rankings, you will not get any traffic. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. after coming up with all possible variations of …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? Because of this change users are discovering that …

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September of 2014. The easiest way to find out what search engines have learned about searcher …

Here is the thing, while guest blogging accounts for 46% of most webmaster's link building efforts, creating quality backlinks from high-value blogs is not easy. Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. SEO is all about …

The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. You shouldn't only target 1 keyword, even if you …

So how do you determine your competition? What should you be looking for? The more accurate their results, the more often their search engine is used by the public, and the happier they are. Less-competitive terms afford more opportunity for high ranking. The fundamental principle for structuring URLs is to …

Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Therefore taking the time and effort …

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Does your website feature …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

Maybe a little bit of content writing. SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have …

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. In practice, an …

The search engine views your site as more trustworthy. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing …