Not only can these components, which are used to structure the page, be useful for readability, but also for search engine optimisation. Like growth hackers, stockbrokers are constantly reading news and finding ways to follow market trends, they share this in common. Social is an ever-changing element that delivers relevant …

While paid advertising still works brilliantly for social, the fact that more and more companies are doing it creates a real trend where ROI for paid ads will be decreasing. Expanding your online operation into a new market? Want to ensure that your website is ready for a different language …

This makes sense. Similar to the title, the alt attribute is used to describe the contents of a Gif file. As a result, properties that are eligible for Discover performance report will not see fresh data in their Overview report. If you don't know how to properly do it, then …

Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Under the topic cluster model, it is important to break down your content under topics and clusters …

By implementing a no-index tag on these pages, you tell search engine robots not to index them. These include greater search engine results page (SERP) real estate, a historical trust factor, and a lower cost of ownership. Quality link building is more about creating relationships, not exchanging links. Social signals …

Even if having a website is not absolutely necessary, it is a really strong strategy to help build your ranking at SERPs (Search Engine Result Pages). Help Google understand your ccTLD belongs to your main .com by verifying both sites with the same Google Search Console account. There?s only …

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). There are a variety of potential culprits here, but thankfully, Google makes it easy to figure out what's happening. But you are to realistically think about your target audience, their preferences and …

One of the primary ways Google determines which websites are valuable is by looking at how it connects to other pages on the internet. Companies of every size can implement at least one aspect of internet marketing that can boost their SEO efforts and see better rankings and more traffic …

Strong backlinks should point to strong content. If you notice too many instances of the same anchor text, but you still want to target the same keywords, you can experiment with synonyms and different phrasings to achieve a similar result. This part of why having a blog can help build …

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Original Content Is King, they say. The relevance of a website that is not updated, decreases for …

Resist the temptation of overdoing it with your title tag. emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Every website page, including …

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. So how do you resolve this? There are thousands of articles dedicated to explaining ways you can get more clicks, including many on this site, but none of them …

There's no exact cutoff here, but long-tail keywords are essentially the same as basic keywords, but well, they're longer. You can't master SEO in a day, but you can resolve to make small steps in each of the areas of SEO that will make your site better and your efforts …

The information held by directories is entered by its visitors, who supply details of either their own site, or sites they wish to be included in the directory's database. Your choice in server can also have a bearing on your loading speed. Good SEO consultants are hard to locate and …

Never have hyperlinks like click here, hyperlinks should always be keywords, long hyperlinks with multiple keywords are even better. There is no denying that link networks pass serious ranking power. In the early days of search, link building was a breeze. Thin content tells a search engine that your sitepage …

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Someone …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

Unskilled users distributed newsletters that looked like font catalogs, using every imaginable typeface and style. One could argue that the deceptive SEO practiced in its early days is long gone. Check out your site code to ensure you're using a single H1 tag on each post, and unintended text is …

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's …

Examining your web server logs can help you spot particular trends. Most people trust organic search results. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. By fixing link rots, Google can love, and reward you with …

If you go to Google and put in the same search and put "Facebook" after it, it may show up even though it wouldn't show up in Facebook's search results. Images can also be optimised with the name of the image, the image alt text, and the image description being …

Not all search results are cluttered. One of the latest Google algorithm updates focused on the profile of links pointing to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google recommends creating …

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

Why wouldn't Google use your meta description? The second the advertisements are live, prospects are seeing the company when they look for you. Writing guest posts should be part of every content marketing strategy. Creating content for authority sites can increase your brand awareness, increases your website's authority and you …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

Yahoo!'s web crawler is called Slurp, and the Bing spider is called MSNBot; they both exhibit similar behavior. You can de-index any types of content that have less than 100 words. This might be the #1 suggestion for most businesses that have not done any SEO. For WordPress websites …

Guest posting; submitting the same article to multiple websites, stuffing content with keywords that are rich in links; these are things Google can penalize you for. It's always recommendable to write great content, use keywords naturally, and ensure content is 100% plagiarism free every time. It 's a good idea …

Conversely, when the image of an organization or one of its brands becomes tarnished, sales revenues and profits can plummet. Broken links can signal to search engines that your site is poor quality and will frustrate users. In the past, standard SEO advice was to get as many links as …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). You were probably a little surprised when …

But it certainly can get as technical and detailed as you want to make it. With a good education, you can learn how to weave SEO best practices into your website. You can perform DIY SEO if you have the right education and you get yourself on the right path …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

Email further supplements an integrated program using various tactics. The internet has changed the ways individuals communicate and how the world conducts business. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high …

Over time, consumers obtain sufficient information to evaluate the product. On the contrary, growth hacking seems to be more of an acceptable practice to many developers I've spoken to. We'd recommend you start by improving five key website components: Instead of focusing on keywords that get you more traffic, focus …

What does this mean for SEO? A responsive web design is an essential component of any business, especially if you're offering eCommerce and online retail to your customers. Fully optimizing for user intent requires an understanding of how your potential customers buy via your inbound marketing channels. As a result …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …