The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

Unlike some aspects of the mysterious Quality Score "secret sauce," we know that Google takes landing page relevance into account when calculating Quality Score There is an argument that you should add canonical tags to the content, but telling Google that one URL is canonical only to link to a …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …

By performing Search Engine Optimization on a website, it is possible to make that website show up more often in search results, as well as higher on the list of results given when search engine users search for similar stuff on those various search engines. Now that you have a …

When you write content that gets your audience excited, you're more likely to accumulate social shares and links. But if you're after links, you need to create content for people who are actually able to give you links. To create an optimized web store, you need to have your basics …

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. Make a list of the keywords for which you want to rank highly. Does the content you share on social media and your blog cover those keywords? Zero in on one or …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. A comprehensive keyword research enables you to discover which words work in your line of field and attract the most attention. It also provides you with opportunities to create new content or improvise …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

Discovering the optimal reach and frequency mix to accomplish the intended objectives without experiencing diminishing returns from extra ads should be the goal. One of the best ways to get links when you're first starting out is to ask people you know to link to your site from their site …

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Google updates. Some of …

These are just a handful of tips that you can do to help get started with the basics of SEO, but this is a very complex and in-depth discipline and every website is different. Marketers will often ignore (or confuse) SEO in favor of (PPC) SEM, but by doing so …

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Interactive blogs permit visitors to make comments or …

When building backlinks to your website, you have to make everything look as natural as possible. It's normal that a website has most of its links to the homepage. In essence, you get what you pay for. In fact, three out of four local results included websites who had "seo …

Without good rankings, you will not get any traffic. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. after coming up with all possible variations of …

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? Because of this change users are discovering that …

Although Panda was first rolled out several years ago (and followed by Penguin, an update aimed at knocking out black-hat SEO techniques) it's been updated several times since its initial launch, most recently in September of 2014. The easiest way to find out what search engines have learned about searcher …

Here is the thing, while guest blogging accounts for 46% of most webmaster's link building efforts, creating quality backlinks from high-value blogs is not easy. Understanding at all times what is happening with your site from both a webmaster and statistician's viewpoint will only reap benefits. SEO is all about …

The other benefit is that web users need to visit only one meta search engine instead of multiple spider-based search engines. A great way to get your site more visible is to begin posting blogs on your site. Blogs increase the size of your site and give you a way …

If you identify gaps between your product offering and what you find your audience is interested in based on search data, you may want to spend a bit more time asking your customers, setting up focus groups, or analyzing spending patterns. You shouldn't only target 1 keyword, even if you …

So how do you determine your competition? What should you be looking for? The more accurate their results, the more often their search engine is used by the public, and the happier they are. Less-competitive terms afford more opportunity for high ranking. The fundamental principle for structuring URLs is to …

Different types of browsers and screen resolutions have to be taken into account, since the "above the fold" area can be different for each user. If you have large sections of duplicate text page-to-page - that is a problem that should be targeted and removed. Therefore taking the time and effort …

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Does your website feature …

Google is one of the masterminds in online searchability. Therefore, this search engine is an important gateway in helping your business be found through being searched for on the web. Linking out is huge. Don't be a link hoard; you're going to create content, so use it to gain favor …

Maybe a little bit of content writing. SEO copywriting is quality writing. Period. The keyphrases shouldn’t make the writing hard-to-read, sound repetitive, or lose its conversion focus. Instead of searching for "running shoes," a user may search "what are the best running shoes for arched feet?" As queries have …

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. In practice, an …

The search engine views your site as more trustworthy. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing …

Check out my Complete Guide to Link Building to find the best methods currently in use. SEO isn’t an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. For this reason, satisfying user interest …

When approaching other webmasters to link to your site; it's really important to “suggest” suitable text for them to use; i.e link code that will have the most suitable link text for your site. While, for the most part, social media doesn’t have an instant ROI, you are …

If you’re a small business owner with aspirations of getting your website to the first page of Google search results, there’s a hard truth you should know: The deck is stacked against you. It may surprise you that where your site is hosted has any impact at all …

Google is getting smarter – to the point of becoming an AI with a LOT of personal information about its uses. Google is increasingly understanding what content actually means, rather than just what it says You should not try to‘trick’ Google. Now, the key to a successful website is less …

By properly using HTML tags, on-page linking, and internal backlinking, you can streamline your site to best serve your customers. By creating relevant content that guides users through the marketing funnel, you can improve sales and generate more interest in your brand. No follow links are defined as the links …

The number of backlinks is an indication of the popularity or importance of that website. Backlinks are important for SEO because some search engines, especially Google, will give more credit to websites that have a good number of quality backlinks, and consider those websites more relevant than others in their …

It has long been understood that Google’s ranking algorithm is complex (by design). Stick to these good practices and you’ll be on your way to free traffic. Businesses structure SEO strategy based on the SEO services they prioritize and the shifting customer buying journey. Using social media for …

Search engines have been tailored to predict the intent of customers, which explains why some searches have features such as local 3-packs, featured images or videos and Quick Answers. Understanding the intent behind searches allows marketers to create content messages and formats that will most likely appeal to customers. Editorial …

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

Linking to highly popular or trusted websites, news pages, blogs and message boards is an excellent way to add credibility to your own website. If you’re pulling proof for the claims you make from sources which a majority of other people already trust, it can only help you to …