Speed Up Slow loading pages

Write legible, readable copy, and treat the meta description as if it’s an advert for your web-page A 301 redirect means that the move is permanent. If you need to change the URL of a page as it is shown in search engine results, then you should use a …

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Measuring Content Quality and User Engagement

Keyword stuffing occurs when too many variations of the same phrase are shoehorned to fit into important ranking factors, such as URLs, meta titles and descriptions, image alt text and body copy. This practice can significantly impair the user experience as the website is sculpted solely for search engines and …

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Pay attention to Google’s official webmaster guidelines

Mobile traffic is important. People are searching and reading on their mobile devices more than ever. What does that mean for your copy? Do you need to write differently if you’re aiming at a ‘mobile’ audience? How do you tackle copywriting for mobile? The more pages you have give …

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