Why most people will never be great at SERPs

The text in your website's footer, the short product descriptions that show up in your eCommerce store in multiple product categories, and so on. Most searches at the major search engines are not for products. Com Aleh Barysevich is Founder and Chief Marketing Officer at companies behind SEO PowerSuite, professional …

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Indicate the header in an HTML document by using nofollow links

Anybody using the basic Google search engine, their Gmail account, their Google+ account , or really anything associated with Google, can rest assured knowing their connection is secure. More accurately, they would fall under the art of keyword research, rather than the science. Educate yourself, and from there, replicate what you …

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Internal linking is a really effective SEO technique

Personal brands will allow you to characterize various writers on your team, giving them each a unique voice and area of expertise. In order to get the authority and ranking benefits from a backlink, you must adhere to a strict and often ambiguous series of rules and guidelines that Google …

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Double Your Profit With These Tips on web portals

To succeed here, you'll need to be choosy about where you're getting published and how you're syndicating your work. Determine which pages are contributing most to bounce rates. However, this isn't a fair world, thanks to those black hat SEO pirates. Keep in mind that the more searches on a …

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Why I hate anchor text

But you can't just create links from any websites. Search engines have confirmed page speed is a factor they take into consideration for their algorithms (which organize the SERPs), therefore it should only be logical for us to implement every measure we possibly can to ensure our website loads as …

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Don't put the SEO cart before the content horse

See what I mean about these guidelines being very precise? These recommendations are more no-brainers. For your better understanding and to smoothen your process of on-page optimization these are some of the key points which can help you: Write content which is genuinely helpful for your target audience. A strong …

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Target Relevancy And Engagement Over Traffic

Generally, Google will release several updates in the span of a year, but there's typically been at least one "big" update per year; this wasn't the case in 2015, and before 2011, most updates were smaller, monthly changes, so it's difficult to nail this pattern down definitively. Effectively mixing advertising …

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Things you most likely didn't know about citations

From experience, I get it. A great headline can mean the difference between a click and an impression. So instead of posting superficial contents in the hope of better website SEO, concentrate on meaningful content through videos. However, if you have a habit of adding new pages or deleting old …

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Mobile-First Indexing: Fix issues around serps

The prospect of Google penalties strikes fear into the hearts of most webmasters -- or at least the ones who don't fully understand them. The two types of marketing seem like peas in a pod from the outset. You should use a meaningful status code to tell Googlebot if a page …

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Apply these secret techniques to assist with link research

To find these broken links, a search for "404 not found + resources + your niche" could yield some quick results. When there's been a massive change in search engine algorithms, it's time to perform a SEO audit. When you're looking at a competitor's web page source code, you'll see the title …

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Understanding analytics

You'll get into keyword cannibalization, when multiple pages will be competing for the same keyword (and probably none will be ranking). Organizing your website into various sections, each with their own unique focus, will help visitors to find the content they're seeking, as well as similar content they might also …

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You should make sure that you use your internal links correctly

There is no objective way to go about this, but do make sure to temper your expectations with the type of effort you're putting forth. Essentially, you'll be using long-tail keyword research as a platform for uncovering subjects to write about. The evolving state of social media requires an analytical …

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How does Duck Duck Go deal with ROI

High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. Search engine results are in a constant state of flux as rankings for individual pages and sites go up …

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Remember that rankings make the web go round

A better tactic you could use today is guest blogging. Updates don't always roll out as quickly as a light switch being flipped. Put simply, it's best to avoid obtaining irrelevant backlinks. Avoid dynamic URLs.

Writing Content That Converts

Shorter domain names (consisting of a single English vocabulary word) tend …

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Mobile-First Indexing: Fix issues around negative seo

Indexing web pages allows search engines to quickly provide the most updated links to relevant pages for users who type in a search query into the search engine. High quality links also enjoy a reasonable frequency. This doesn't imply anything about suffering a penalty, but it's in your best interest …

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Be mindful of bounce rates

SEO can be a frustrating activity. Yesterday your website was on the first page of Google. You were delighted. Flushed with your SEO prowess, you performed the same search today and found your site was on page two - what went wrong? Has your website been pawed to pieces by a …

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Advertising Campaign Management for SEO

Many firms set behavioral goals for advertising programs. PPC can provide accurate forecasts for targeted keywords. You might want to monitor how people respond to your postings, but don't get defensive if your customers, perhaps your competitors, make negative comments online. However, search marketers like Moz founder Rand Fishkin have …

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Make page impressions your centre of attention

Data must be sliced and diced from different dimensions to show trends. What it boils down to is that the exact strategy you're using for on-page SEO -- creating relevant, high-qulity content for a human audience -- should also help take care of your off-page SEO. It's the classic two birds/one …

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Target Low Hanging Fruits

If you can't make the long-term commitment needed, consider spending your money on pay per click ads. Those sellers are most likely using automatic link building software because manual submissions cannot compensate for such low payments. A HTTPs website will get a higher ranking on the SERPs when compared to …

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Thinking about stickiness makes everything OK

Brand mentions, with or without a link, are becoming increasingly important as well. Instead of simply copying these phrases, youull write your content with the intent to actually answer them! IMC plans are vital to achieving success. Poor SEO can also lead to irrelevant traffic.

Reasons that marketers love landing …

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Informative details on improving inbound links

One of the goals of addressing SEO ranking factors is to let Google know when your pages on your site are relevant to particular search queries, so people will click the links and visit your site. For most marketing agencies, their link building service is a necessary hassle. The largest …

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Keep URLs short

It's no coincidence that the highest-volume keywords also tend to have the highest amount of competition, and of course, the higher the competition, the harder it's going to be to rank for that keyword. SEO-ing your web content is a great way to generate easy traffic. That being said, you …

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The infamy behind splogs

Facebook, the largest social media site, hosts more than 1.2 billion users worldwide. I will focus on the aspect of the sponsored results (PPC - Pay Per Click) and how we can improve our position in these results using SEO (Search Engine Optimization) techniques. Creative, interesting, and informational articles that …

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The reason everyone loves domain authority

These include flash and Java script, the inner site architecture, header codes, and redirects. In fact, these are man for the job. Search success comes from sound strategy, innovative thinking and effective execution. Is there a way to increase your chances of winning?

Types of site changes brought on by …

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Determine the Intent of Each URL

The ability for a piece of content to earn natural links that positively contribute to a website's link graph is directly proportional to that contents value. In other words, the more valuable the piece of content is, the easier it will be to earn high-value links and increase Google traffic …

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Be sure you've considered every possible angle

However, usually companies contemplate them individually, and a joint tactic is never applied. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving …

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Make static pages the main focus of your marketing tactics

Auditing your existing content is crucial because it Once you know what the business is like and what the expectations are, it is time to see what others are doing. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Instagram's recent emergence into social …

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Update your link bait on a regular basis

If you're pursuing SEO yourself, you'll inevitably hear of Google's SEO penalties. It is true that there are a lot of potential penalties out there for the unwary. And if you're doing SEO on your own you may read about a foolproof method to achieve rankings, just to find out …

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