However, usually companies contemplate them individually, and a joint tactic is never applied. There are other methods of driving traffic to your website, including via social media, online advertising, referrals from other websites, and more. However, search engine traffic remains one of the most common and cost-effective methods of receiving …

Auditing your existing content is crucial because it Once you know what the business is like and what the expectations are, it is time to see what others are doing. Read and understand heat maps, know your visitors/users and occasionally test your user interface. Instagram's recent emergence into social …

People often teach themselves SEO out in the field, because most start their careers as something else. Similar to page titles, it's unhelpful for users to see duplicate page descriptions in search results and when many pages share the same description that description is less likely to be shown. Google …

Another way to add to this is by making sure your business is on the 21st century equivalent of the yellow pages, by adding your information to sites such as Google Maps. But it didn't happen. While Google is the big dog when it comes to search engines, don't forget …

Loyal customers are less inclined to make substitute purchases when other companies offer discounts, sales, and similar enticements. SEO is an invaluable strategy for one's business and should not be ignored. Be patient and look for logical processes, not magic. More than just basic product attributes We can no longer …

Thin content, however, will do the exact opposite and should be avoided at all costs. Understanding the domain name governance model can be helpful in understanding the various domain extensions. Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. There are …

When a user clicks on a result in Google, how do they behave? It requires optimizing content, programming, and understanding how search engines work. Whether you have an amazing new product or know that the service you offer is outstanding compared to others in your industry, it's simply of no …

The challenges become greater due to larger national and cultural differences in target markets. I think of black versus white hat in terms of night versus day. SEO even matters once you get someone to your site. It also facilitates selection of target markets.

Identify What's Working and What Isn't …

If your site is new and is in a competitive niche with high DR scores, then your initial plan should be to build links directly to pages you want to rank. SEO does have its quirks and is a long-term commitment. Evidently, Apache can act as both a web server …

Fourteen percent of searches are followed by a second, more specific search (called a refinement), and 24 percent result in a quick click back from the chosen site to the search results. Twenty-one percent of search sessions are longer than 10 minutes. Java-based application servers are typically used in conjunction …

One issue often cited by those who believe links aren't as important to SEO today is that they believe that spammers have made them less useful as a ranking signal. But it certainly can get as technical and detailed as you want to make it. Always avoid getting backlinks from …

The web pages in your domain may be optimized for many different keywords. It is said that the best way is to focus only on one keyword phrase and to include it directly in the URL address. Every search engine was built with a different system with unique preferences and …

A greater number of people will stick to voice search, so SEO specialists will have to adjust to this relatively new type of search. According to Google, no-follow provides a way for webmasters to tell search engines Don't follow links on this page or Don't follow this specific link. This …

If your website is not mobile friendly (responsive, optimized to be viewed on various mobile screen sizes), Google will rank your website lower on the search rankings. In order for backlink checkers to exist, the entire web (i.e. billions of pages) has to be crawled, regularly re-crawled and stored …

Not only do searchers click on organic results the majority of the time, an organic listing is between two and six times more visible than a paid one. There are also companies who sit between both camps almost grey hats so to speak. With your core keywords grouped into buckets …

Backlinks are a vote of confidence that someone outside of your own web property trusts your content and believes it has value. Google weighs up each of these links and assigns the linked-to webpage its own value. Now, words are linked to concepts, which are increasingly important to determine relevance …

If your business is presenting stock images as an actual representation of your business, then your potential customers are more likely to think that you are faking your online personality. As we spend more time on our mobile devices, it is becoming more integral that websites cater to the mobile-user …

It’s easier to tweak stuff in Google Plus in order for them to get better social signals to integrate into their ranking factors. When search engines were first introduced in the 1990s, they relied on “keywords” to help navigate the content of each website. Title tags, meta descriptions, and …

Find out which keywords and phrases people frequently search for as well as what is trending. A look at what the competition is using could also help you. Google defines duplicate content as large blocks of text used across multiple pages, or even other websites, that are exactly the same …

The idea behind PR is that a website with more links pointing to it must be of high quality and something that people want to read. Consider writing a piece of guest content, not for your own site but for a relevant, external site. As part of the deal, agree …

Most tools you use to build websites make it super easy to add important image tags, like alt tags. Both search engines and humans (those who look at a web page’s code) can read the information in image tags. It’s just one more way to include relevant info …

With the increase in powers of content, the journey for internet marketing people has taken a knifelike turn. Not so long ago it might be comparatively easy for a marketer to secure his business in top search engine results. Paid links are links garnered in exchange for payment. They can …

The biggest challenge with SEO is that it’s ambiguous territory—but you shouldn’t let the uncertainty get the best of you. Understand that almost every marketer is exactly where you are now. Everyone’s trying to figure out SEO’s ‘hidden secrets’ with little direction. There are many …

Content (marketing copy, etc) may be king when it comes to converting visitors, but for search engine rankings, link weight, domain authority and intelligent distribution of link weight appears to be much more effective, even when it means removing content. The structure of your URLs can also help search engines …

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

Your users need the structure to navigate through your site, to click from one page to the other. And Google uses the structure of your site in order to determine what content is important and what content is less important. As other search engines become the default Web browsers instead …

Numerous studies have documented that page one rankings are often in the 2,000+ word length and higher. In establishing domain names, you may come across articles, which may suggest not to make use of hyphens on them. You should become aware though that using hyphens on your domain name …

It has been commonly known that having multiple domains linked to one website, often improve rankings. However, although this may be true, if you plan to register multiple domain names, you should keep them as relevant to your main keywords as possible, even if you put hyphens between the keywords …

In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only obsolete now, but they may even hurt your website’s rankings …

Always keep the restrictions of the small screen in mind when creating or editing content. Don’t use too many long sentences, keep your paragraphs around four sentences and use many stops like lists and headings to break up your text. Building links is certainly an essential SEO practice, but …

Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. Search engines (and users) look to the site architecture for clues as to what pages are most important. A key factor is …

If you are new in the business then remember that the big guns are already optimizing for the most popular keywords and you don’t stand a chance for those keywords. Hence, choose keywords that have a good search volume but, are still not that popular. Use them 2-3 times …