Improving Site Structure by uitlising keywords

You want to give the user the exact information that they searched for and entice them to explore your site with easy-to-understand navigation to create a seamless, satisfying experience for a new customer. Good SEO practice is telling Google about this wonderful content as soon as possible so your website …

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People still ask me about rankings and its importance today

The practical consequences are clear, however: lost site traffic, queries leading to the wrong page, fluctuating SERP rankings, and ultimately lost sales. Too many exposures waste resources. They follow the same methodology, staying on top of news about select topics to better spot trends. The majority of articles found on …

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Questions to ask about splogs

This can be auto generated content. What happens when you search for information? Using broken links to build quality backlinks is not a new strategy: it is an age old, tested, and proven link-building strategy that shows no sign of fizzling out. As Panda updates keep rolling out, the focus …

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Give a thought for link exchanges when planning your web strategy

A good backlink originates from an authoritative site that covers your industry. If the site connected to your webpage includes relevant content and owns high domain authority (DA), a numerical value that represents a site's level of authority in the eyes of Google, your backlinks will be valuable for SEO …

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Invest in duplication

Launched in April 2012, the Google Penguin algorithm served to filter sites that used spammy linking to manipulate ranking. Enter a query like, "kitten" and you're likely to see suggested terms including, "kittens", "kittens for sale", and "kitten adoption". Link Building adds a level of credibility to your website which …

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Never underestimate the influence of SERPs

Social platform optimization - Your linkeraiti and my linkeraiti are two entirely separate groups that find content on two entirely different platforms. Whether it's Twitter, LinkedIn, or a niche news site (ex. Inbound.org), you need to find the right place that gets your content in front of the right people …

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Aligning your goals in relation to analytics

It's your responsibility to make sure paid links have the nofollow link attribute. There are many search engines and although most follow a similar logic, there are others which rank different aspects of a website to those which follow the regular mathematical logic. An SEO who doesn't know about upcoming …

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What your mum didn't tell you about doorway sites

Repetition produces patterns and patterns lead to observations. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the …

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Meaty meta descriptions may affect your SERPs tactics

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine This is why an evaluation of your homepage is absolutely critical. You need to see things from your customers' point …

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Find out more about organic links

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

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The mysterious world of doorway sites

And so, it just takes experience. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common …

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Unexpected ways trust rank can impact your marketing efforts

It’s possible to use knowledge of search engines to negatively influence another’s ranking. The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). When changes are made to …

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Search for Twitter users with similar interests

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Review your goal keywords

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

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Use Tools To Scale Your Efforts

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. So how do you …

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The value of Google authorship

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases …

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Reduce Redirects: Beneficial to SEO

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good …

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Finding Long Tail Keywords

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. A good page titles is probably one of the …

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Optimize images with your key term

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Stop gettin’ all indignant

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Use a shallow depth navigation structure

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should …

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SEO stands for Search Engine Optimization

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The meta description is not …

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Don’t give up too soon

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. It’s no coincidence that the highest-volume keywords also tend to have …

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Where in search results does my content appear?

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. There are many …

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Blog Commenting Is More Powerful Than You Think

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you …

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Measuring Content Quality and User Engagement

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As search engines evolve, they take an even more human approach to website …

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