Find out more about organic links

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

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The mysterious world of doorway sites

And so, it just takes experience. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common …

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Unexpected ways trust rank can impact your marketing efforts

It’s possible to use knowledge of search engines to negatively influence another’s ranking. The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). When changes are made to …

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Search for Twitter users with similar interests

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

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Review your goal keywords

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

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Use Tools To Scale Your Efforts

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. So how do you …

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The value of Google authorship

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases …

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Reduce Redirects: Beneficial to SEO

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good …

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Finding Long Tail Keywords

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. A good page titles is probably one of the …

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Optimize images with your key term

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

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Stop gettin’ all indignant

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

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Use a shallow depth navigation structure

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should …

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SEO stands for Search Engine Optimization

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The meta description is not …

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Don’t give up too soon

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. It’s no coincidence that the highest-volume keywords also tend to have …

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Where in search results does my content appear?

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. There are many …

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Blog Commenting Is More Powerful Than You Think

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you …

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Measuring Content Quality and User Engagement

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As search engines evolve, they take an even more human approach to website …

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