Repetition produces patterns and patterns lead to observations. In theory, great sites will naturally attract many links, and content-poor sites will have difficulty attracting any links. Google optimization is based on the premise that the more people that like to your website, the more valuable it must be and the …

Software programs cannot adequately interpret each of the various types of data that humans can-videos and images, for example, are to a certain extent less readable by a search engine This is why an evaluation of your homepage is absolutely critical. You need to see things from your customers' point …

Google constantly updates and reviews guidelines on link building. Some individuals tend to abuse the process by engaging in unfair practices like posting the same article to a site en masse. Once you get a link penalty from Google, you risk having your site ranked lower and getting back to …

And so, it just takes experience. Never underestimate the power and growing importance of Social Media channels. The shares you get on Facebook, Twitter or G+ add great value to your backlink strategy. Overfed with countless advice making things look simple and obvious, webmasters often rely on their intuition, common …

It’s possible to use knowledge of search engines to negatively influence another’s ranking. The main reason to disavow links is to protect the site from "bad" links that are harming the its reputation (and thus its rank on the Search Engine Results Page). When changes are made to …

Google likes to pretend that great content, and great websites, will naturally acquire links. But for 99.999% of businesses, that’s terrible advice. As Google continues its journey for the perfect user experience on their own site, you have to strive to keep up. Social media networks can help …

We’ve known for a while that Google isn’t the way people find content anymore. Audiences live on social, and it’s the primary source of new information. Still, the new era of search has taken a prominent role as a place where people are looking for solutions. You …

Data analysis should be the cornerstone of your SEO efforts. Assess how customers access your site, what they do when they get there, and where the primary exit points are. It’s super easy to get lost in the nitty-gritty details of content marketing. New social networks emerge, new tactics …

To increase your CTR, create a custom description that describes what your page is about and what the reader can expect to get out of visiting your page. You also want to include your target keyword. Think about the searcher’s intent when crafting this description. So how do you …

While you want your sentences and paragraphs to be short, your overall content can be as long as you fancy – in-depth content is a big indicator of quality. The more pages you have give you more of a chance to rank well for a more diverse set of keyword phrases …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. Don’t stuff your footer with all kind of irrelevant links. Keep it focused, make sure these links are helping your visitor. Google will find all relevant pages if you focus on a good …

Typically, people visit Google to help them solve a problem or they’re looking for a specific product. Creating Local resources offers a plethora of link building opportunities. It is also an easy option for those businesses that don’t have a strong local presence or haven’t interacted much …

Maybe the most fascinating thing about search is how quickly and regularly it changes. What we’ve covered here today may be replaced by something entirely different a few years or a few months from now as technology continues to evolve. A good page titles is probably one of the …

The bad news about SEO is that it’s not as simple as flicking a couple of switches. Nor is it a one-time deal; SEO has to be a consistent part of your ongoing marketing. There is also an overwhelming amount of information available online – how do you know where …

One day it’s perfectly OK to work in a certain way, the next day a search engine algorithm change destroys your rankings. Luckily it’s usually possible to recover your visibility, or at least some of it, whether it’s a matter of asking for a reconsideration or changing …

Recognizing intent will allow you to improve keyword selection decisions and better serve your target audience. A title tag tells both users and search engines what the topic of a particular page is. The title tag should be placed within the head tag of the HTML document. Ideally, you should …

Is your product / service trending and generate searches in the new market(s) you want to go to? Do a keyword research around the main terms for your business in the local language using Google Keyword Planner and analyse the main ones in Google trends. The meta description is not …

When website copy contains a wider variety of terms and keywords all relative to the same topic, it appears more natural, resulting in higher rankings. The content flows naturally, more like a conversation you might have with someone. It’s no coincidence that the highest-volume keywords also tend to have …

If you are really interested in improving your SEO, a strategy needs to be formulated. An SEO expert will need to identify the services or products that drive the most revenue for your business so he can deploy an SEO strategy based on your actual business model. There are many …

Duplicate content isn’t necessarily a bad or wrong thing, apart from in the above example where it’s just straight up theft. If your products or services are good and you have a solid marketing strategy, you will achieve both PageRank and customers. If, on the other hand, you …

Optimizing a blog is very similar to optimizing a website, and optimizing a blog post similar to optimizing a web page. But depending on the blogging service or software you use, the results may look somewhat different. As search engines evolve, they take an even more human approach to website …