But which factors are most important to ensure your images are findable and don't slow down your site? A logo contributes an additional aspect to a brand's image. Knowing how to differentiate SEO from SEM conversions is essential. Since companies started hiring SEO experts back in the 90's, SEO has …

Providing the best content related to that topic makes you deserving of the top spot in the search engines. Call it correlation or causation - whatever it is, E-A-T is somehow playing a role in Google's organic search results. Which means E-A-T must be a consideration in your SEO strategy. "Value …

When you invest a few hours a month for the first few months you can acquire enough backlinks that you'll be able to achieve higher rankings faster. Once you do this, you will only need to invest time in backlink outreach several times a year. All the pieces have to …

Some examples of evergreen content are lists, tips, reviews, and other informative articles with topics that do not easily expire. The customer's experience is everything in modern advertising, and you need to monitor and respond to feedback if you want to ensure that your fans become loyal customers. A primary …

Social tools form a vast (and anarchistic) town square where anyone can post and instantly (yes, within a second or two) reach a billion people. Subheads help break up the text on a page, making it easier to read. Once you arrived at the page though, you clicked away without …

There is no registration or fee. The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. Use keywords …

Never participate on any kind of link exchange with other sites which may lead to a ban from search engines Take the time to 'turn the light on' to your audience, to see who they are, what they want and what it'll take to make them interested in your services …

The preferred method is to have Google read the text from the main section of your page first so that keywords and other optimization factors are recognized, not the navigation. A page's speed is crucial, so don't forget testing it from time to time. From heavy images to unnecessary scripts …

Meta description: Again, the keyword shows up several times. ou can find out the same by tracking the keywords that users are typing in the search bar on your website. You can get a nice long list of keywords from there. Find out the information your users are searching for …

In the vast sea of websites--from e-commerce, media and informational websites to blogs and wikis--most site owners use a basic approach to search engine optimization. They submit their site to more than 200 search engines and blast these with some domains and keywords that may be related to the site …

However, marketers eventually realized the power of search engines and manipulated the system by "keyword stuffing" throughout website copy and in website code to achieve higher search rankings, even if the page wasn't really about those keywords. Utilizing Google Analytics can help you achieve these goals. Mental exercises have a …

This is perhaps the worst-case scenario in an SEO context. However, there are limited techniques that you can use to encourage the success of your digital marketing efforts. Faceted navigation allows users to filter and narrow content and usually each combination of facets is typically (at least one) unique URL …

If you have the money, you can speed up your Link Building process significantly by purchasing links. This is done in a similar fashion as advertising. There are websites that build up their content, do their SEO and get their site to become popular. Once that happens, they offer to …

Unlike in the past when the main focus was the optimization, the focus has shifted to the value of the content. If you're not adding value, then the customer simply won't ascend and you won't grow your business (fast or slow). That's what it takes. There are many facets of …

Most searches are short because of what economist and psychologist Herbert Simon called bounded rationality. We exert the smallest effort (short queries) to get an adequate result. We exert more effort (query refinement) only if the initial work didn’t get us what we needed. Using certain keywords, which relate …

Not every piece of content will be interesting for each and every user out there. Your website will get in front of a random audience from time to time. However, your job is not to please everyone, but to create content tailored to the needs of your customers. While building …

Google cares the most about editorial links, or links included in article body copy, and they place particular emphasis on in-content links over links in sidebars, footers, or other places on your website. We are dedicated to using any white-hat techniques we can to ensure that your company raises in …

Some websites have suspiciously large number of external links. These are probably the websites which buy links in bulk. These websites are in some ways, spammy websites. Linking to such sites can result in a penalty by Google. The more your website gets passed around between users all over the …

The canonical URL tells you / Google what the source of a page is. It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor …

As devices have grown smaller, and keypads have given way to touch-screen models, users are finding it increasingly difficult to effectively search in traditional methods. Search is clearly becoming a more ubiquitous behavior among Internet users that drives navigation not only directly from search engines but also within sites and …

Writing for humans is just the first part of your SEO strategy and one that works with our next tactic, namely giving visitors what they want. As well as great quality content you need a website that is easy to use and provides a great user experience – in other words …

Make it clear on your own Web site that you want links - ask for them directly and make it easy for people to link by writing the linking code for them (using keyword phrases in linking text of course). The featured snippets that SEOs have been striving to get are …

Technical SEO is work improving the non-content parts of your website. These tend to be the elements behind the scenes that visitors don’t see (but often affect their experience of the website!) Machines are writing stories and that is often something Google is not a fan of. One of …

Faked and manipulated website content (even backlinks) can actually harm a website’s SEO. For this reason, creating newsworthy content that inspires viral sharing and natural linking is the best way to ensure valuable SEO-rich backlinks. Paying people to link to your site won’t pay off in the long …

Many business owners create a website and find that they are receiving international inquiries about their services, or receiving orders from other countries. Although they expected their market would be local, or at best national. You should search your favourite search engines for search terms such as: “add url”, “suggest …

A headline is usually the first thing we notice when accessing a search engine, and this reminds us that a headline should be: valuable, relevant, simple and appealing. The most effective way to boost your website’s indexation is through linking. The paths that the spiders take through the Internet …

While it's true that keyword-stuffing will be harshly penalised by Google, intelligent use of on-page tags that help potential customers to find your site remains vital; the margin between the best SEO company and the also-rans frequently lies here. Make sure the site's meta descriptions and titles include both primary …

Write locally oriented content: It’s one of the best things you can do to improve local rankings. An effective link building strategy that simply makes a lot of sense is fixing broken links on your site and on sites that you’d like a link from. Your first step …

If your website is trying to rank quickly for a specific topic, and yet there is not a piece of high-value content that addresses that topic, the probability of showing up in the Google search results is small. Whether or not a website gets to top ranking positions depends on …

Both Google and Bing take page-loading speed into account in their website ranking algorithm. Producing content for search engines is also content marketing, list building, and relationship marketing. In the past, standard SEO advice was to get as many links as possible to your site, regardless of the source, and …

Search engines drive dramatic quantities of focused traffic, comprising people intent on accomplishing their research and purchasing goals. You want to make sure the pages of your website provide great value and are optimized for the keywords you want to rank for. Of course, it is important to have a …

Many website owners neglect to spend the time analyzing how their page structure actually looks and works for the visitor. Always use no follow if you have linked your site with another site which is not of your niche. Google will be very careful and can take a step of …

Google prefers fresh content. An older page that’s regularly updated may outperform a newer page. Rather than targeting a broad audience, local SEO is about chiseling down and honing in your reach to target a specific group of people living in a certain area. It’s all about making …

There is little doubt that good search engine optimization (SEO) is important to ensure your site is properly indexed and ranked, but even the most optimized site is just a voice in the wind if you don’t have an audience. Becoming the authority in your area is quite possibly …

It’s clear that there is a link between the websites which rank highly for a certain keyword and whether or not that keyword appears in its URL. However, this is unlikely to be the only factor that determines whether or not a site can rank well. Build a great …