ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Intriguing, different, and unique advertising captures attention and can …

Simply copy and paste content from your website into a search bar and place quotation marks around it. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. In new task purchasing situations, members of the …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. If you have duplicate tags you'll see them …

Google and others are indexing more pages than ever. SEO stands for Search Engine Optimization. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To …

Effective marketing communications influence consumer attitudes. If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. SEO versus SEO Services SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords …

Website migrations come in many flavors; some are tiny and others are massive. Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of …

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. People have different search behaviours and of course languages based on their location so you need to adapt to these factors …

Gender offers the opportunity to match a product with a large category of individuals. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. But you won't have any advertising bills coming …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. It documents the steps and activities that are required to get better rankings for a particular site. Canonicalization, also known as canonical tagging, tells search engines that a page URL …

Large organizations typically seek comanaged and managed hosting arrangements. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Company leaders expect advertising agencies to produce tangibleoutcomes. There are plenty of examples where a teen …

So what it does it take to achieve a high ranking on Google? SEO work brings long-term value. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. You can have spammy links from the …

E-commerce programs continue to grow. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. So if you're interested give our team a call today and …

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will …

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. In fact …

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Having a strong SEO campaign on your website is fundamental in making your business a …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. People like to seem smart and cool in front of others. Try to create content that makes …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

Now's the time for any local business to raise its game. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. SEO is simply the process of …

It may not be a good idea to link to the website from footers or sidebars. SEO metrics give you an indication of the overall competitiveness of a niche. When your competitors have a high DR score they are likely to have been around for a while and acquired a …

Ensure your website is crawlable with the site:yourdomain.com search. Note the number of results. Links may very well become “democratized” as they become less representative of the overall sentiment of the online world. A very small percentage of internet users has ever published a link on a website …

A new shift in SEO strategy, and a redefinition of its goals, will ultimately result in a stronger campaign that can withstand the changes in search algorithms. Putting your individuality and personality across throughout the off-site SEO process (outreach emails, guest posts, social shares, etc.) makes others more likely to …

One of the main ways to increase SEO traffic is to experiment with the meta title and meta description you have on your page. Flexing this can increase your clickthrough rate from the search engine results page, and can affect what keywords you rank for. Once you understand what a …

Google uses what’s called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. Staying on top of SEO takes a lot of research and experimentation. Google’s algorithms are constantly updated so it …

On the internet, you can find hundreds of blogs, which are coming from self-proclaimed online marketers. What I find lacking in those blogs is they don’t take in stride the transition of content from the first-among-the-equal to being synonymous with SEO. Writing for your customers is the key to …

The process of optimization is not a one-time process but requires maintenance, tuning, and continuous testing and monitoring. Use the keywords your audience is searching for. Search engines understand synonyms and similar terminology, so using related keywords in multiple pieces of content helps the bots know what topics your site …

First, stop assuming SEO is dead because the rules changed. SEO or Search Engine Optimization is one of the techniques to use in order to achieve a greater volume of traffic to your site. Without a good number of people visiting your web page, you won’t be able to …

Try to improve your site speed and page load times, and make sure that your site is mobile-optimized to maximize your chances of getting sitelinks on mobile. Understanding how crawling, indexing, and ranking works is helpful to SEO practitioners, as it helps them determine what actions to take to meet …

You want people to subscribe to your blog by providing you an email address. You can then market to them with your newer blog posts, content offers or sales. Just make sure not to spam them; no one wants to receive an email every day pushing a purchase. If you …

Keeping track of your backlinks is just as important as building them. That’s because SEO relies on the quality of the backlinks your website gets. The more high-quality links you have, the higher you will rank in Google. Ask other sites who link to your major competitors to link …

One of the very first things that you need to do in order to gain success in online marketing is to establish the main keyword of your site. When you are able to do that, you can make use of it and optimize your web page with it. If possible …

Location search is growing every year and we are using our mobile phones daily to search for answers and solutions locally to us. Be wary of promises to get you links from dozens or hundreds of websites. Many such links are considered “bad neighborhood” links by the search engines and …