For starters, only choose keywords that you can work into your content naturally, and then, work them into content titles only when they're appropriate. Infographics are one of the most popular methods to increase your site's traffic with quality content, and to procure high-quality authority links. Low-cost agencies can't possibly …

That is why any website needs both these types of backlinks to have all direct and indirect benefits and to be loved by Google. The key is to focus on creating natural content that appeals primarily to readers. This provides little information for the search engine to understand the page …

For example, you can post an external guest blog with a link pointing back to your site-the main goal here is getting additional brand exposure and authority building, not providing a link. What exactly is evergreen content and why does it matter? That's why Google shows them on the SERPs …

Some agencies may try to hide this fact, but if asked point-blank, they'll probably give you a straightforward answer. Quality here is not solely about technical factors like what camera you use (for videos), sound quality (for podcasts), or optimized sentence length and structure (for textual contents), rather, it is …

So when you start a Blog or write new content, it is essential to take a good look at what you are offering and ask yourself which intent is your offering most likely to satisfy. Basically, in case of voice search, there are some differences in comparison to text searches …

If your web page doesn't satisfy a searcher's intent, you won't make any money for your efforts. Directories categorize your blog based on its content. You can get extra traffic from these directories since your blog can be found in many relevant sub categories. They also provide links to your …

Increasing your web traffic through SEO is one guaranteed way to improve customer sales. You start with a quality website, add good content and mix with generous amounts of SEO. Being bumped down in Google's search rankings means potential customers are less likely to stumble on to your business. Every …

You'll also want to do a quick check to see if there are any new, relevant directories that have emerged and claim your account early. Retention rates require an accurate marketing database system. Broad-based objectives are goals that are stated apart from the supporting details necessary to achieve the goal …

Blogger outreach is a process of putting your product or content in front of relevant bloggers and journalists by sending them personalized emails. When consumers believethat various brands provide the same set of attributes, brand parity results. Having great content that is appropriately optimized for a site is incredibly important …

The internet is an ideal medium for interactive marketing due to the ability to track browser activities and translate the information into instant reactions. The best key phrases would automatically fall into place naturally, as you write the article. And that's what Google is looking for. From experience, I get …

It's a good idea to include images wherever you can on your site. Write short-form articles to maximize your chances of getting shares, with the understanding that those shares will be few in number, and write long-form articles to get a chance at a high number of shares, with the …

I've had companies show me a beautiful website that they spent lots of money on, but completely forgot about SEO. Guess what happened in those situations? They built it and no one came. No one saw the beautiful website they spent months working on. But, did you know that it …

Optimized code takes less time to execute; therefore, optimized pages load faster. If the text color is too pale, or too small, it makes the page difficult to read. The "title tags", or the title of a blog post, is one of the crucial aspects when it comes to getting …

ou should always do your research before embarking on any kind of campaign. Check out what your competitors are ranking for and what key search terms they use. Keyword research sounds simple but it actually drives the entirety of your campaign. Intriguing, different, and unique advertising captures attention and can …

Simply copy and paste content from your website into a search bar and place quotation marks around it. Sometimes, all that you need are five to 10 relevant links, from authoritative sites, to begin seeing results from Google and other search engines. In new task purchasing situations, members of the …

A focus on the formatting of your page can facilitate the crawling for search engines, while it also enhances the readability for your readers. I will often examine pages thoroughly to learn what they're doing on their homepages, blogs, shopping carts, etc. If you have duplicate tags you'll see them …

Google and others are indexing more pages than ever. SEO stands for Search Engine Optimization. When it comes to writing effective SEO content, you should always begin by thinking of the perfect headline. However, an effective headline can do wonders for not only SEO purposes but also for your social …

Another benefit of collocation is power redundancy, which you would rarely have at your small-business office. With responsive design, the only thing that changes across devices is the styling (which is controlled by CSS). This configuration makes it easier for Google to crawl your pages and retrieve your content. To …

Effective marketing communications influence consumer attitudes. If you can purchase an aged domain that already has a portion of your primary keyword phrase included, the better. SEO versus SEO Services SEO content should be clear, concise, and should aim to satisfy a user's intent when they search for particular keywords …

Website migrations come in many flavors; some are tiny and others are massive. Alt text is viewable in the cached text version of the page, aiding in its benefit to both users and the search engines. For further SEO value, the alt text can act as the anchor text of …

Google uses what's called Latent Semantic Indexing (LSI) when crawling a website, scanning your copy not just for the keyword but for keywords that are commonly related to it. People have different search behaviours and of course languages based on their location so you need to adapt to these factors …

Gender offers the opportunity to match a product with a large category of individuals. Spam links often go both ways. A website that links to spam is likely spam itself, and in turn often has many spam sites linking back to it. But you won't have any advertising bills coming …

Crowdsourcing can create a viral buzz as users view advertisements online, recommend or send favorites to friends, and post links. It documents the steps and activities that are required to get better rankings for a particular site. Canonicalization, also known as canonical tagging, tells search engines that a page URL …

Large organizations typically seek comanaged and managed hosting arrangements. SEO is connected to strong sales funnels and often shows a high return on investment (ROI). Backlinks are great for branding in the sense that they get your target audience familiar with seeing your brand associated with the products or services …

Once you have someone click on your site, usability becomes your most vital factor. Better user experience is essential for moving up in the search rankings. Your content should be quickly found by website visitors from organic search. Average time spent on your site is also a major ranking determinant …

The whole notion that one person is key to unlocking the "secret" to SEO is flawed. Your PPC campaign requires quality landing pages in order to perform correctly just as your SEO strategy does. Company leaders expect advertising agencies to produce tangibleoutcomes. There are plenty of examples where a teen …

So what it does it take to achieve a high ranking on Google? SEO work brings long-term value. Depending on your selected hosting options, you can be severely limited in what you can do with your site, or you can have absolute freedom. You can have spammy links from the …

E-commerce programs continue to grow. However, if your website not make it to the first page or even the second page, it is unlikely you will receive a great deal of website traffic from visitors who use search engines. So if you're interested give our team a call today and …

Recently, many shared hosting providers began including unlimited space, unlimited MySQL databases, unlimited bandwidth, unlimited emails, and hosting of unlimited domains in their package price. There's dozens of factors that go into links, but generally speaking, if your website attracts a lot of links from high quality sites, you will …

The best way to figure out what keywords you want to focus on is to look at the keywords your competitors are focusing on. Body Keywords – Body keywords are regularly composed of two words which will offer some information on the customer’s intent, but not too much. In fact …

In this connection, it should be important to remember what all a search engine can crawl: You are going to plant some seeds. Backlinks are the foundation to Google’s algorithm. Once you have a good site structure in place, you need to focus on acquiring backlinks. Head terms are …

Besides keywords, what determines how well your pages rank in search results? The emerging practices of search marketing involve more than capturing what people are already looking for because there are many new places for sites to get found. You need to make sure that you are working alongside a …

Link building is a long-term project that never ends, and it is a natural part of the ongoing marketing cycle. In order to remain relevant to both search engines and human beings alike, you need to regularly acquire fresh links for your website. Fresh links create exposure to new audiences …

From an SEO perspective, I never treat a piece of content as ‘complete’. There is always room for improvement with updates, additional information, and various other things that can make it more useful to visitors. Having a strong SEO campaign on your website is fundamental in making your business a …

Ranking high on search engines relies on a variety of different factors, including the quality of the content you write. As you use content to deliver keywords and reach audiences, you’ll rank higher in search engines and increase authority with your site visitors. Many local businesses want to improve …

People are using voice search for local search especially when people are on the go. It is therefore important to optimise for local listings if you have shop/restaurant/bricks and mortar business. People like to seem smart and cool in front of others. Try to create content that makes …

Keyword research is still useful when trying to decide on the most interesting topics for your audience. Keywords can still be part of your content, provided that they are added in context and at the right balance. There’s no need to sacrifice the quality of your content to include …

There’s been some debate in the SEO community about whether or not “social signals” can affect your search rankings, and what, exactly, “social signals” are in the first place. This is mostly because Google has both explicitly confirmed and explicitly denied the presence of social signals in its search …

Now's the time for any local business to raise its game. In today’s rapidly shifting world, SEO techniques can change on a dime—and the worst part is that you might not even know it. Hacks that could have won you a front-page result last year are not only …

Domain Authority is a score (on a 100-point scale) developed by Moz that predicts how well a website will rank on search engines. We like to use Domain Authority when comparing one site to another or tracking the “strength” of your website over time. SEO is simply the process of …