Cracking the html code

In many respects, this approach is the most efficient. If time is not a factor, that's all the more reason to use SEO. For example, if you write a guest blog post that features multiple links back to your domain, you could encounter this problem. Duplicate content isn't necessarily a …

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When to Consolidate Content for Maximum Impact

The more sticky, linkable assets you have, the far greater your chances are of generating backlinks over time. While SEO is a completely different story with its own strengths and weaknesses, you can already achieve a lot with some basic SEO improvements to your website. What browsers will need to …

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Create an Engaging Web Presence by the use of offsite SEO

Google says it's better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn't be too long or too short. This type of content reads as if a robot wrote …

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Is the use of temporary html judged to be good practice?

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. You'll also want to do a quick check to see if there are any …

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Learn how to start with Google algorithms

Repetition produces patterns and patterns lead to observations. Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular …

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What everyone ought to know about landing pages

Posting hundreds of links as quickly as you can was how you built ranks quickly back in 1999; today, that spike of activity almost guarantees a penalty. For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up …

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Competition in the SEO business is cut-throat

Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a …

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How can I optimise keywords across a Website?

This makes sense. Similar to the title, the alt attribute is used to describe the contents of a Gif file. As a result, properties that are eligible for Discover performance report will not see fresh data in their Overview report. If you don't know how to properly do it, then …

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Canonical URLs for SEO

Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Under the topic cluster model, it is important to break down your content under topics and clusters …

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Mobile-First Indexing: Fix issues around page authority (pa)

Strong backlinks should point to strong content. If you notice too many instances of the same anchor text, but you still want to target the same keywords, you can experiment with synonyms and different phrasings to achieve a similar result. This part of why having a blog can help build …

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Links are glue for your site

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Original Content Is King, they say. The relevance of a website that is not updated, decreases for …

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Take a customer focused approach to keywords

Resist the temptation of overdoing it with your title tag. emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Every website page, including …

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Indicate the header in an HTML document by using page rank

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. So how do you resolve this? There are thousands of articles dedicated to explaining ways you can get more clicks, including many on this site, but none of them …

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Search marketing implications related to ROI

The information held by directories is entered by its visitors, who supply details of either their own site, or sites they wish to be included in the directory's database. Your choice in server can also have a bearing on your loading speed. Good SEO consultants are hard to locate and …

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Think about authority sites from the start

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

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Tightening up on indexed pages

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

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Does the Open Directory Project depend on ROI

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's …

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Can SEO help improve my search engine placement?

Not all search results are cluttered. One of the latest Google algorithm updates focused on the profile of links pointing to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google recommends creating …

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Apply these secret techniques to help with LSI

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

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More importance is given to offsite SEO

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

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Winning marketing strategies for SEM

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). You were probably a little surprised when …

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Make sure you know exactly what you're doing with content

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

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Winning marketing strategies for javascript

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

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Actionable tips on scraping and Facebook

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

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Lets look at our approach to splogs

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

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The broken link-building method aided by nofollow links

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

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Unheard ways to achieve success with local search

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

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What everyone ought to know about forums

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Google updates. Some of …

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Run search traffic reports on your main keywords

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Interactive blogs permit visitors to make comments or …

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High advertisement ratio can be mitigated by using ROI

Without good rankings, you will not get any traffic. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. after coming up with all possible variations of …

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Clear and unbiased facts about widgets

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? Because of this change users are discovering that …

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