More importance is given to offsite SEO

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

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Make sure you know exactly what you're doing with content

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

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Winning marketing strategies for javascript

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

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Actionable tips on scraping and Facebook

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

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Lets look at our approach to splogs

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

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The broken link-building method aided by nofollow links

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

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Unheard ways to achieve success with local search

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …

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What everyone ought to know about forums

Unlike other ranking factors, branded search is impossible to emulate (no, search bots DON'T work). With content being king, some companies will do whatever they can to beef up the content on their website, including stealing it from another website and claiming it as their own. Google updates. Some of …

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Run search traffic reports on your main keywords

To maintain positive attitudes, consumers should be given rewards along the way, not just at the beginning. The voice can be one of an authority or expert in the brand's industry or it can be in a friendly, lovable, and empathetic tone. Interactive blogs permit visitors to make comments or …

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High advertisement ratio can be mitigated by using ROI

Without good rankings, you will not get any traffic. There are various ranking factors that influence whether a website appears higher on the SERP based on the content relevance to the search term, or the quality of backlinks pointing to the page. after coming up with all possible variations of …

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Clear and unbiased facts about widgets

This can be a result of excessive navigation, repeated images, repetitive widgets and large amounts of footer text. Google has spent millions of dollars to create faster load times for search results. If they have taken load times so seriously, shouldn't you? Because of this change users are discovering that …

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The secret behind sitemaps

Noise takes many forms in marketing, most notably the clutter of an abundance of messages in every available channel. Having more pages that are optimized for different keywords gives you increased opportunity for traffic. It doesn't necessarily mean more traffic, though, since it depends on how popular and how competitive …

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Create a search marketing strategy based on RSS feeds

One of the things that can cause a lot of panic to SEO consultant is ranking fluctuations. Many questions such as what did I do wrong come crossing the mind. Content that empathizes with prospective customers’ emotions can guide them through their journey as a buyer. Does your website feature …

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Why link bait matters

For maximum ranking potential in search engines, ensure that no affiliates or 3rd party vendors use the same descriptions that you are using. In turn, that can lead to a range of other problems relating to high clicks and a click-through-rate (CTR) but low conversions and sales. In practice, an …

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SEO specificity best practice

The search engine views your site as more trustworthy. There are a number of tools that let you check how many links are pointing to a site and what the authority of those pages are. Unfortunately none of them are perfect — the only way to know what links are pointing …

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Keyword Research: What Comes Next

If you want to generate traffic through search, it’s best to do keyword research before you start writing. This way, you can focus on keywords for which a certain amount of search volume already exists – in other words, write toward topics that people are already searching for information about …

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Making your site easy to navigate

If your website or webpage suddenly or gradually changes focus over time (say from a carpentry guide to a best practice SEO guide – sounds unlikely, but you never know), then anchor text pointing to you will likely change in line with the different topic. Google may then decide that your …

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Quick Tips for SEO

Link Exchange is another good way for building links. However, you need to be careful with this one. I am not asking to go around ‘asking people for links’. Just move subtly with it. Content marketers can harness the power of hybrid content. Alongside posting blogs on a company website …

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Where are people coming from to get to your site

Links from low-quality sites will do very little for your visibility. If the site practices Black Hat SEO (link-schemes, spamming, doorway pages) then can potentially harm your ranking. ‘Content is the King’, it is rightly said as the ranking of the website is dependent on the content of the webpage …

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50% of search queries are four words or longer

The old saying that “life is a journey, not a destination” can also be applied to SEO. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of …

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How do you present SEO services?

Search engines want publishers to show the same content to the search engine as is shown to users When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method …

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Preserve Your Valuable Links

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. One of the best ways to captivate and ensure visitors come to your new …

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Building An Effective SEO Strategy

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Since search …

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Fix all Broken links

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Remember, Google doesn’t like content written for SEO purposes. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if …

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SEO Errors and How to Remedy Them

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. On page …

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Increase Organic Traffic With An Eye On Conversions

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

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Always endeavour to gain the trust of Google

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Your target keywords should be in …

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Essential indexes for your links

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: There is no exact word count …

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