Having your article shared with 100,000 people, for most brands, is an incredible opportunity. Paid links are typically considered noise factors in search engine algorithms. Finding meaningful ways to incorporate photos and visuals into the brand experience becomes the marketing challenge. In most cases, it's not the technical issues …

Unlike previous popular Google updates, like Panda and Penguin, Hummingbird focused less on ranking tactics used by website owners and more on the meaning behind user queries. However, do not go changing all of your current URLs just so they have keywords in them. Although the content-type meta tag may …

Any discrepancies might cause Google to NOT show your business' information on a search result page. When a user comes to your site, it's your job to make sure they stay there. Firms seek the best position in search engine postings by utilizing customer-centric designs. While variety is the spice …

This text isn't visible to the average visitor - alt text is in fact used by screen reader software to help blind internet users understand the content of your images. If you're looking to carve out a niche in marketing, it's paramount you establish a strong domain authority in that particular …

In many respects, this approach is the most efficient. If time is not a factor, that's all the more reason to use SEO. For example, if you write a guest blog post that features multiple links back to your domain, you could encounter this problem. Duplicate content isn't necessarily a …

The more sticky, linkable assets you have, the far greater your chances are of generating backlinks over time. While SEO is a completely different story with its own strengths and weaknesses, you can already achieve a lot with some basic SEO improvements to your website. What browsers will need to …

Google says it's better to give no description for a page than to have many inaccurate and duplicate descriptions but you should make sure your important pages have well-written unique descriptions.Page descriptions shouldn't be too long or too short. This type of content reads as if a robot wrote …

If their query is personal injury lawyers, they may go to that result over others. If you are using Google analytics platform you can reduce bounce rate even further by implementing event tracking for outgoing links that lead for example to a third party booking engine (if cross domain tracking …

To best understand your backlink profile, it makes sense to look at a few top level KPI's such as the referring domains and IP's, the country from where the backlink is coming from, and the Top-Level-Domain. You'll also want to do a quick check to see if there are any …

Repetition produces patterns and patterns lead to observations. Nobody wants to read a thin article that reuses the same words over and over in an obvious attempt to cheat the system. For years, we've heard links compared to votes, where the more votes you get, the more authoritative (or popular …

Posting hundreds of links as quickly as you can was how you built ranks quickly back in 1999; today, that spike of activity almost guarantees a penalty. For these webmasters, once they had done their best to clean up their link profile, they could use this tool to clean up …

Copy what works but don't follow the crowd: Find a good stream that isn't overfished; stand where the current runs strongest; and use the right bait. when writing for the internet, break up your paragraphs as often as possible. Lots of white space makes reading text on mobile phones a …

Hero to zero hurts! While PR is typically dismissed by many SEOs as either outdated, irrelevant or simply not worth the effort, they are veritably ignoring a key in their digital marketing strategy that opens large doors. When we take this approach, we are rewarded by Google since this meets …

This makes sense. Similar to the title, the alt attribute is used to describe the contents of a Gif file. As a result, properties that are eligible for Discover performance report will not see fresh data in their Overview report. If you don't know how to properly do it, then …

Collect testimonials from satisfied customers and media mentions at all times, not just while you're working on site content. SERP results can be manipulated in co-efficient analyses in queries about domain wide rankings. Under the topic cluster model, it is important to break down your content under topics and clusters …

Strong backlinks should point to strong content. If you notice too many instances of the same anchor text, but you still want to target the same keywords, you can experiment with synonyms and different phrasings to achieve a similar result. This part of why having a blog can help build …

SEO is not just one technique, if you focus on just one thing you will not get the full benefits of SEO and you risk losing everything if Google change their algorithm again. Original Content Is King, they say. The relevance of a website that is not updated, decreases for …

Resist the temptation of overdoing it with your title tag. emerged in the clumsy form of http:// akebono.stanford.edu/yahoo (this URL no longer exists, but you can read about Yahoo!'s history in more detail at http://docs.yahoo.com/info/misc/history.html). Every website page, including …

Organic results are listings of web pages that appear as a result of the search engine's algorithm and the content itself. So how do you resolve this? There are thousands of articles dedicated to explaining ways you can get more clicks, including many on this site, but none of them …

The information held by directories is entered by its visitors, who supply details of either their own site, or sites they wish to be included in the directory's database. Your choice in server can also have a bearing on your loading speed. Good SEO consultants are hard to locate and …

With the help of online marketing and design experts, and a little patience, your website is sure to be bombarded with mobile traffic the world over. Try not to obsess over them; as long as you dedicate yourself to following the same (or improved) ongoing best practices as you did …

Constantly changing consumer behaviors and the demand for more personalized, meaningful experiences have retailers facing huge challenges this year A comparative advertisement, allows an advertiser to directly or indirectly compare a product to the competition based on some attribute or benefit. Whether you're blogging to improve your business' rankings in …

Whenever doing a website redesign, I think it's so important to reassess the purpose of each page. If you don't learn anything from the page, neither will your viewers! Building out a navigation map that takes SEO into consideration will save you a lot of heartache throughout your project! Someone …

In most cases, it's not the technical issues themselves that are hurting your SEO efforts, but the results that are caused by the errors they create. In the past, commenting on blogs and forums solely for the sake of building links was the norm. The reality, however, is that many …

Regardless of which tool you use to generate or research keyword phrases, you'll need to size up your competition. Search engine optimization is perhaps one of the greatest marketing tools to come about online, but without proper article submissions it won't work out to your liking. That is why it's …

Examining your web server logs can help you spot particular trends. Most people trust organic search results. In this chapter we're setting the stage for how to get creatively motivated to increase traffic and learn how to kite trends. By fixing link rots, Google can love, and reward you with …

Not all search results are cluttered. One of the latest Google algorithm updates focused on the profile of links pointing to your website. The length of search phrases continues to grow. Back when the Internet was just an upstart, single keywords were the only thing you needed. Google recommends creating …

Keyword proximity refers to how close the keywords that make up your keyphrase are to each other. Depending on your business, it can be important to be listed in Google's local results. Google's local results use a different ranking algorithm than Google's organic results. How can you make sure that …

Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access your site. The URL stays the same, but the files sent differ completely. Linking to highly popular or trusted websites, news pages, blogs …

For example, a hack practice could be paying money for cheap traffic and then claiming it's organic or from another less dubious traffic source. A search champion's mindset is not to think, "We did that one thing and so - yeah, cool - we did SEO." A one-dimensional approach seeking to game …

Search engines treat customer reviews as new website content and engagement, which are all factors that influence rankings. At the beginning of a search, searchers narrow their queries, and then as the search progresses, searchers reformulate queries (often based on what results appear). You were probably a little surprised when …

You should list your site in open directory projects and you must use high quality content. You may also try to use Link Exchange programs. Possessives imply ownership, empowering consumers. Google RankBrain is perhaps the greatest invention/best algorithm so far by any search engine. The RankBrain is a unique …

Email further supplements an integrated program using various tactics. The internet has changed the ways individuals communicate and how the world conducts business. So in the post Penguin era, 5 or 6 links from relevant low PR but high DA sites are much better than 10-15 backlinks from irrelevant high …

The goal here is to create organic search landing pages that strongly demonstrate why a potential customer would engage with your business. If you have not done any link building, or have been stuck in the link building tactics of a bygone era, you're missing out on a lot of …

All backlinks are not created equal - make sure your websites inbound links are from trusted, relevant sources and avoid junk or spam citations. Remember - these listings can rank well and potential customers can look at your business details here. For years, many webmasters relied on sloppy techniques and used automated …

When you write content that gets your audience excited, you're more likely to accumulate social shares and links. But if you're after links, you need to create content for people who are actually able to give you links. To create an optimized web store, you need to have your basics …

it's crucial to know everything about it. This will help keep your voice trustworthy and authoritative, keeping search engines and readers happy. Off-the-page-criteria adds the aspect of impartiality to search engine rankings, as citations from other authors in the Web community helps define a site's reputation. If you optimize your …

At the end of the day, Google makes decisions based on the number of links pointing to your pages and the circumstances surrounding such links. Search has penetrated the very fabric of global society. The way people work, play, shop, research, and interact has changed forever. Organizations of all kinds …

Keyword research does not apply only to on-page textual elements. Many types of e-commerce businesses exist, ranging from click-only operations that vend entirely online to bricks-and-clicks that supplement physical store operations with an online presence. It's important to remember that your blog should be written for your intended audience, so …

It is advisable to check regularly on your website's rank and positions in the SERPs in order to assess whether your SEO measures are having an effect. But because there are also many factors which you cannot influence, you should not get too stressed by rankings. It is perfectly normal …