Stop words are the small words in your SEO phrase, such as up, with, is, a, etc. While it’s widely accepted as a best practice to remove these from your SEO phrase, sometimes removing them can actually hurt your SEO. For example, “What is a graco taco?” makes a …

The old saying that “life is a journey, not a destination” can also be applied to SEO. Keyword research is the basis of all search marketing. It is the art of explaining what you do in the language that people use, and thus it should probably be the basis of …

Search engines want publishers to show the same content to the search engine as is shown to users When it comes to SEO, it’s all about following a correct strategy. SEO is the most cost-effective way to bring new visitors to your website. But, there is no secret method …

The more popular and important a site is, the more links from that site matter. A site like Wikipedia has thousands of diverse sites linking to it, which means it's probably a popular and important site. One of the best ways to captivate and ensure visitors come to your new …

Use it before it ceases to be an enabler of competitive advantage. Try to vary the lengths of your posts a little. This again looks more natural and suggests to Google that you’re not following a strict ‘formula’ of any kind! The thing is, in addition to Link Building …

Would you rather read 5 articles about one subject, or one or two well thought articles with significant amounts of data or thought process to back them up? Ensure the number of new site visitors arriving via organic search is growing, month to month and year over year. Since search …

Search engine optimization affects only organic search results, not paid or "sponsored" results such as Google AdWords. Remember, Google doesn’t like content written for SEO purposes. Link building happens when you manage to get more links to your website from other sites than your competition. In other words if …

Does having keywords in your domain URL benefit your search ranking? This topic has often been debated up and down the years. The consensus is that they are a ranking factor, albeit a small one – but small can still make a difference in the grand scheme of things. On page …

Googlebot uses sitemaps and databases of links discovered during previous crawls to determine where to go next. Whenever the crawler finds new links on a site, it adds them to the list of pages to visit next. If Googlebot finds changes in the links or broken links, it will make …

If you hire an SEO company to help you rank for a certain search term, then you are probably missing the point. The better way to approach this is to hire an SEO company to help you increase your profits or your brand awareness Your target keywords should be in …

Your website pages must have strong calls to action that make it easy and tempting for search engine traffic to take the next step in the business relationship. Without that, your SEO spending is wasted. Here are tips for crafting strong calls to action: There is no exact word count …

Study your niche (a.k.a. know your target audience!) and write specifically for the purpose of helping them. The initial purpose of search engines counting the quantity and quality of links linking back to any webpage was to ensure that only those pages providing valuable and trustworthy content to …