The bounce rate is an important metric to measure the relevancy of content to users. In short, be careful about where and how you link. As a result, they were either trying to optimize websites for keywords they could never achieve number one rankings for, because an authority site like …

Once Googlebot is on your site, it crawls each page in turn. When it finds an internal link, it will remember it and crawl it, either later that visit or on a subsequent trip to your site. Eventually, Google will crawl your whole site. Most of the time, you?ll …

The movement from desktop computers to laptops, tablets, and smartphones has led marketers to adapt to multiscreen formats. Take your organization's SEO results to the next level by furthering your knowledge on the latest tactics, strategies and trends that will move your website up the list of search results. If …

It's prudent to treat your experiments as campaigns, not as an open-ended freeform chasing of rainbows (or waterfalls). Yoast plugin also has an option to enable or disable this on your website. Where were you at the end of last year, and what made you choose those goals? A 301 …

If you want to simply attract users, focus more on SEO tactics that drive visitors to your site. If you want higher conversion rates once visitors get to your site, content marketing is more important. Many free tools are available on the Internet, including content management system (CMS) portals, blogs …

A simple seo rule - use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. The tactic of improving your pages to earn more traffic through being more relevant to …

The answer to this question is like most others: it depends. Rich snippets are actually a form of structured data or structured markup, which is an organizational format used by search engine crawlers to properly understand and categorize your site, while using bits of that information to aid searchers in …

If you have multiple pages with the same content (or if you have your content on other people's websites), you will run the risk of getting penalized by Google and your search rankings will suffer. First, improved search engine rankings will ultimately drive more organic traffic to your website. By …

Bottom line when it comes to YMYL: make sure that any content on your website will help, not hurt, the people who consume your content. Experimenting requires thoughtful tinkering. Link building is considered the most difficult tactic to implement by a 52 percent majority of marketing professionals. For example, The …

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. So, the hack is used long, medium as well as short length sentences in a mixed-up way in your post. Set the expectation that ranks …

What actually happens is that a black hat SEO master will link to your site and Google will "award" you with a bad point against your website. Uploading your sitemap to Google can have a positive impact on SERPs. During the life of any website pages come and go. At …

SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. For …

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. However, where many businesses owners and digital marketers are still going wrong boils …

There are a number of things that you should do to go to every post and page, and if you had to do them all manually, it would be painful. Using this "secret" has changed my failure into success. If you want to get organic traffic to your blog post …

It judges links based on their merits, or their usefulness to readers; if a link is found to be unnecessary, irrelevant, or otherwise useless, it could be considered a "bad" link. If the link is pointing to a domain in an industry wholly unrelated to that of the source, it …

There are many out there, and if you don?t know where to begin, or are struggling with the next step, contact them. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Although the resource investment for monitoring …

Do not pay for links! Be sure to includes "Share" buttons on your webpages to help engagement scores. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in …

Google, and other search engines like Yahoo and Bing, all tend to love longer content. Don't feel obligated to purchase a search engine optimization service. Some companies claim to guarantee high ranking for your site in Google's search results. While legitimate consulting firms can improve your site's flow and content …

But you need to be aware of certain key differences between them to determine which you should aim for. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but …

This all makes perfect sense, right? Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the …

Our take on citations is that regardless of whether or not they help with Google rankings, we still unfortunately see Google ingest and trust the data from these services all too often. If the interactive elements on your site are placed too close to each other, it becomes way too …

That will give you the highest chance of ranking for keywords relevant to that topic because they appear naturally in the body of your blogs. When you get higher website traffic, your chances of generating more leads will improve. The close relationship between Google and YouTube ensures that anyone excelling …

Understanding the domain name governance model can be helpful in understanding the various domain extensions. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans …

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. SEO …

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of …

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search …

Conversion rates using remarketing are considerably higher than general banner or search ads. Every SERP is unique, even for search queries performed on the same search engine using the same keywords or search queries. This is because virtually all search engines customize the experience for their users by presenting results …

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Search engines work hard to give the user exactly what they're looking for. There were …

The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Search engines want to deliver the best results to searchers based on the search terms visitors enter. In social search, content that has …

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

Marketers can develop more sophisticated interactions with customers. research, discover and test what works best for you. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many …

Then why trust your Web site to a novice? In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually …

For websites that have a lot of pages, it can be challenging to come up with tags that are different from page to page. That's why mapping out your site and knowing where each page fits into the context of your subject matter is important. The media schedule notes when …

does the same thing once you get to its search results page. Someone may search for particular outdated statistics only for comparative purposes. By quoting influencers in your industry, you make your content more authoritative. Linking out to relevant websites is great for SEO. SEO, also known as Search Engine …

Therefore, the main task is to think about your users first, how they navigate your site, and their satisfactions at using your website; The more competitive the keyword, the more meticulous the on page optimization should be to offset the tendency for attrition or recession in the SERPs. Keyword research …

To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Nearly, 74% of consumers use search engines to find local business information. Google's …

A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by suggesting one of a variety of potential product benefits. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. SEO is the tool to drive people to your website. The first sentence on …

Make each page intuitive enough so that you can easily identify its purpose. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website's inability to capture the attention of the users and engaging them is not welcome by …

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …