Education is the best legacy when it comes to SEM

Google continues to show regular listings in response to searches along with featured snippets because featured snippets aren't meant as a sole source of information. So, the hack is used long, medium as well as short length sentences in a mixed-up way in your post. Set the expectation that ranks …

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The back story of non reciprocal links

What actually happens is that a black hat SEO master will link to your site and Google will "award" you with a bad point against your website. Uploading your sitemap to Google can have a positive impact on SERPs. During the life of any website pages come and go. At …

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Search marketing implications related to rankings

SEO isn't an inherently spammy or unethical form of marketing. In fact, SEO strategies are more effective if you follow the guidelines set out by search engines. Updates matter because they affect how search works in general, including how your site is displayed and how users interact with it. For …

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Is structured data a Google ranking signal?

Search engines continue to usurp more "traditional" means of reaching customers, such as newspapers, phone books, or television. But unlike those traditional means, getting in front of consumers through search engines doesn't require a huge marketing budget. However, where many businesses owners and digital marketers are still going wrong boils …

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What your mum didn't tell you about trust rank

There are many out there, and if you don?t know where to begin, or are struggling with the next step, contact them. Local SEO is much different than your average SEO campaign, and local search results are changing more rapidly than any other. Although the resource investment for monitoring …

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How does ranking improve search rankings?

Do not pay for links! Be sure to includes "Share" buttons on your webpages to help engagement scores. Search engine optimization has changed a lot in the past few years. Things that used to work great in the past do not work anymore. Other techniques that delivered great results in …

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Create content about SERPs

But you need to be aware of certain key differences between them to determine which you should aim for. The longer and more specific the keywords are, the higher your chances of ranking for this keyword. Of course, this also means that the search volume for this keyword decreases, but …

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Beginner's guide to dynamic pages

This all makes perfect sense, right? Crafting quality titles for product pages, articles, blog posts, lists and all other written content is what gets that content noticed by search engines. It might not make sense at first, but long and ugly titles containing lots of descriptive information are actually the …

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Unheard ways to achieve success with RSS feeds

Understanding the domain name governance model can be helpful in understanding the various domain extensions. The hierarchy of effects model features similarities with theories regarding attitudes and attitudinal change, including the concepts of cognitive, affective, and conative elements. Gut, brain, intuition, emotional intelligence, whatever you want to call it, humans …

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Enthusiastic about 301 redirects

Write great title tags. Good title tags should be like an interesting newspaper headline but with relevant keywords included. Writing is hard enough when you have to write 500 word blog posts. Now imagine writing in-depth articles and guides that stretch to 5,000+ words on a consistent basis. SEO …

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The best advice I've listened to about link bait

If you have a large website, or one that features a large amount of dynamic data, like an ecommerce website, find ways to semantically code your tags. Announced earlier this year, Google's "mobile-friendly" algorithm update, which began rolling out on the 21st April 2015, has boosted the search rankings of …

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Avoid duplicate content

The easiest way to find out what search engines have learned about searcher intent is to conduct searches and evaluate the results. However, many SEO practitioners today consider this practice outdated. Search engines may now penalize or ignore such keyword-stuffed pages, save for extremely obscure or lengthy keyword phrases. Search …

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Create an Engaging Web Presence by the use of text links

Large firms with 100,000 employees experience needs that differ from mid-size firms and smaller companies employing 100 or fewer individuals. Fortunately, these same technologies can be used to engage consumers and stimulate positive endorsements. Search engines work hard to give the user exactly what they're looking for. There were …

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Things you most likely didn't know about static pages

The other strategy that I strongly prefer is to obtain local links in the areas where you want to serve, by becoming a part of that community. Search engines want to deliver the best results to searchers based on the search terms visitors enter. In social search, content that has …

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Things about page impressions you have to experience yourself

Using social media for your business has numerous benefits, but it's never been more important for SEO than today. Search engines are measuring social signals such as likes, favorites, shares, retweets and +1s to determine valuable, search-worthy results. According to experts, we should expect high-quality social media posts to rise …

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To get fast rankings, you need web portals

Marketers can develop more sophisticated interactions with customers. research, discover and test what works best for you. Mobile sites not only use a different format from normal desktop sites, but the management methods and expertise required are also quite different. This results in a variety of new challenges. While many …

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Publish content that has a high potential for shareability

Then why trust your Web site to a novice? In the earlier days of SEO, sending out press releases with keyword optimized anchor texts would get you a dozens of backlinks. In some fortunate cases, this would even make your site crawl to the top positions on SERPs. So, eventually …

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Invest in gateway sites

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. SEO is the tool to drive people to your website. The first sentence on …

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Actionable tips on web 2.0 and Pinterest

Make each page intuitive enough so that you can easily identify its purpose. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website's inability to capture the attention of the users and engaging them is not welcome by …

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Start simple, but don't forget SEM

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …

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Actionable tips on link exchanges and Instagram

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

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Headings and splogs

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. When working on your website, put the user first. Without them your site is …

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Meaty meta descriptions may affect your reporting tactics

It doesn't care how pretty your call to action is, or how slink your content is arranged. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

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Interesting facts I bet you never knew about page rank

Ensure that your site loads quickly, not just where you're located, but from around the world. The content that is not generated by a human after due thought is basically thin content. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving …

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The lazy way to user generated content

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Structured data, sometimes referred …

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What everyone ought to know about local search

To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. If your current website isn’t using HTTPS then you should start scoping out a migration. Needless to say, the number of individual domains referring to your website …

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