To understand your website, Google must be able to read it. In order for this to be possible, you must make sure that your website is text based behind the scenes. In this sense content is king. Nearly, 74% of consumers use search engines to find local business information. Google's …

A cognitive message strategy advertisement influences the person's beliefs and/or knowledge structure by suggesting one of a variety of potential product benefits. Dynamic serving takes a different approach. It uses server-side technology to serve a different version of your site to mobile users, depending on the way they access …

If your web pages contain errors that prevent Googlebot and other web crawlers from indexing them, you cannot get high rankings. For that reason, it is important that you check the crawlability of your web pages. SEO is the tool to drive people to your website. The first sentence on …

Make each page intuitive enough so that you can easily identify its purpose. Too many times websites lose the interest of readers because of the time that is taken by them to load. A website's inability to capture the attention of the users and engaging them is not welcome by …

The logo accompanying the name presents the symbol used to identify the brand, helping to convey the overall image. Worldwide, the number of smartphones users exceeds 2.16 billion, or more than 25% of the world's population. Search engines want to show the best content based on context relevance, authority …

Growth is typically measured in units such as traffic, new user signups, revenue, and final sales transactions. Google needs to generate, maintain and increase its revenue. It can only be done when the searchers uses Google as a Search Engine. The searchers will use Google till the time the Search …

There are dozens of different ways to make your articles easier to read online; lots of smaller paragraphs, shorter sentences, big headings and smaller sub-headings and even the occasional gif from South Park or The Simpsons. When working on your website, put the user first. Without them your site is …

It doesn't care how pretty your call to action is, or how slink your content is arranged. A relatively fast way to get links to your blog is through roundup blog posts. These are collections of interesting articles, linking back to the original source (to your blog) created by a …

Ensure that your site loads quickly, not just where you're located, but from around the world. The content that is not generated by a human after due thought is basically thin content. As each indexable page on your site should contain unique content, try to eliminate duplicate titles by giving …

If you want to get organic traffic to your blog post, first you need to decide what keywords you want to rank for. But instead of focusing on keywords with huge traffic, find long tail keywords with much lower search queries but also much lower competition. Structured data, sometimes referred …

It's super tempting to right (perceived) wrongs online. Although SEO is not a cure-all for businesses, it can fit into a company's overall business strategy in several critical ways The degree to which search engines rely on evaluating link neighborhoods is not clear, and links from nonrelevant pages are still …

The more your website gets passed around between users all over the country (or even the world), the more popular search engines will start to take notice of your website, and the higher up it will generally appear in rankings and results. If you uncover duplicate content, check the organic …

To help answer those questions, here’s a look at what makes content evergreen and why that matters for your content strategy. If your current website isn’t using HTTPS then you should start scoping out a migration. Needless to say, the number of individual domains referring to your website …

You have to keep in mind that in order to have people purchase or sign up with your products and services, you have to convince them first. You would know if a person is almost convinced if he is constantly revisiting your site from time to time. To have a …

In a time when attention spans are shorter than ever, you’d expect that shorter and easier to read posts would be winning points with search engines. But that couldn’t be further from the truth. Google still privileges longer posts, and higher-ranking articles usually have more words than those …

Higher search rankings mean increased traffic as users search for terms that bring them to your site. A short click, on the other hand, is when a user clicks on a search result and almost immediately returns to Google’s search results page. From here, they might click on another …

These items include the titles for your pages, meta descriptions and H tags. High-quality backlinks are those that provide a significant impact on your rankings. Low-quality backlinks will provide little to no effect, and negative backlinks are so bad that they can be harmful. These gaps are the ones that …

In contrast, any person who happens to be in the area and has a cell phone can post a tweet with a hashtag and a photo or a video, which becomes available worldwide within a few seconds. Many SEO experts agree that a website's inbound links will be crucial this …

The barriers to SEO are significant for small businesses. With content suggestions, step-by-step instructions, and the ability to automatically make changes without updating your code, Search Engine Visibility can help take the work off you so you focus on what you do best – running your business. As with any form …

The search engine result pages fluctuate because of what visitors are looking for, and it is very difficult to remain in one position for long. A variety of studies support the idea that Google incorporate social signals when ranking a webpage. There are various ranking factors that influence whether a …

It is important to use links and get the reader to better understand the matter by linking relevant data to your content. However, some SEO experts feel proud about using excessive linking strategies to gain positive outcomes in the form of a good ranking. How can you test your hypothesis …

Through links, engines can not only analyze the popularity websites and pages based on the number and popularity of pages linking to them, but also metrics like trust, spam, and authority. Measuring how many visits your site gets, and analyzing the sources sending the most traffic, means you can see …

Search engines want to deliver the best results to searchers based on the search terms visitors enter. Content syndication is the term used for the tactical republishing of your original article on another third-party website. It’s particularly useful if you’re a smaller publisher or an up-and-coming writer who …

Sometimes you might spot a particularly juicy keyword when conducting your research. But just because a keyword has high volume, doesn’t necessarily mean it’s going to be a good one to rank for. Content marketing is now part of a successful SEO strategy. Google has refined what it …

Add a site map to your webpage. Search engines can’t index pages that it can’t find easily. A site map can help search engines find everything on your site. If your site is difficult to navigate, or is very large, you could even consider having multiple site maps …

Google’s web indexing system favors recently updated content, especially for time-sensitive searches. If anyone guarantees you page 1 ranking on Google within a three-month timespan, run for the hills. If you have a real business, the same advice applies. You should decide if you are going for a churn …

SEO takes some time. There’s no legitimate way around that. But SEO is also not a one-and-done activity. You can’t SEO a website and call it good. If you want to stay competitive, then SEO shouldn’t stop just because you’ve started seeing results. Every SERP is …

By incorporating backlinks to reputable sources and optimizing your internal links, you can quickly raise your website’s domain authority from the teens to the forties or so. SEO offers incredible opportunity and access (it's an inherently free marketing channel) to inbound traffic, but it can be hard to know …

The semantic analysis of a link’s value does go deeper than just the anchor text Dominating the top rankings for general keywords related to your brand may be out of your reach, but even a slight investment in SEO can help your business earn more traffic and visibility. As …

Prevent duplicate content. Don’t confuse Google with almost similar pages. Those serve no one. The rank is the position that your website occupies in the SERPs for particular searches. Your rank is an indicator of how relevant your website is for a search term from the search engine’s …

It isn't just about the number of links that are going to a domain, but about the quality of those links. Unfortunately, this isn't something you can do quickly overnight. One of the best ways to get links when you’re first starting out is to ask people you know …

Search engines have made it clear: a vitally important part of the future of search is “rich results.” The type of content you use on a page also matters for indexing. For example, images are indexed differently from text. It is customary to ensure that meaningful images are assigned descriptive …

The key is creating content ready to serve customers across various devices and platforms. Brands need to meet customers where they are in order to provide them information; but without data, this is impossible. Data can let brands know what their customers search for and what they want to see …

Though buying links may be a good marketing strategy, Google is on the lookout and cautions webmasters against attempting to manipulate the system. The reputation, authority, and credibility of a website will be judged by the search engines based on the type of backlinks the site has. Much of the …

Catering your search engine optimization strategy efforts only to the Google algorithm will probably lower your search results. At the same time, focusing only on the users will ignore some of Google’s page rank algorithm which will keep your page from ranking as well as it could. In document …

CTR gives some insight into how likely potential visitors are to actually click on your site in the SERPs. By regularly auditing your – or your client’s – sites, you can get a good feel for what you still need to do to improve SEO. Cramming popular search terms into your …

A simple seo rule – use keywords in the text of page links that refer to other pages on your site and to any external Internet resources. Keywords in such links can slightly enhance page rank. Placing ads in front of potential customers has traditionally been one of the easiest ways …