Digital marketers require strong analytics. Data-driven initiatives and content have become the norm nowadays. For a marketer to showcase their effectiveness, there have to be data points and evidence around performance. Strong data analytics and experts are critical to the organic and free traffic process. This book will discuss the different processes needed for achieving strong SEO and content marketing results. A core lever to the organic traffic process is having strong analytics with a frequent cadence of reporting to inform the types of content users are interested in and the effectiveness of your brand's content. It also shows whether the traffic coming to your side is incrementally growing from free channels as a result of a good SEO Leeds SEO Agency and effective content marketing. Without analytics, you will be a ship lost at sea.
Marketing projects live and die depending on process management. Marketing projects have gotten more complex and technical, which require detailed planning, communication, and process execution. Brands need dedicated and strong project or process managers.
If you're a brand that cannot provide these levers, it is better to wait on free content initiatives like SEO and content marketing, whose results will be severely impacted and compromised. Instead, I would increase the budget for paid media and paid advertisements and focus more on a paid traffic strategy. Paid strategies are clearly more costly, but they do work and provide short-term workarounds until you get your free traffic levers and infrastructure in place.
We live in a data world, and it's imperative that creative ideas and concepts begin with data. Data should inform the ideation stage, and the analytics team should provide this to help ideation and creative concepting.
It might be surprising to know, but SEO is actually not that complicated on a strategic level. Understanding the vision that search engines hold is a great first step in understanding the system of how search engines work.